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Specialist in Behavioural Finance in the Australian market.


Helps asset managers, super funds, banks & financial advisers

to apply Behavioural Finance insights

to improve financial outcomes

Contact Simon to find out more Behavioural Finance Neurones

1. Turning down the decibels

How to deal with 'noise' in a noisy world

We are increasingly bombarded with news & information, analyses and commentaries, data and reports. For individuals, managing inbox overload has become a priority in the 21st century. Stress and poor decisions can result. How can decision-making research help investment professionals to cut through the noise and allow them to better base their decisions on what really matters?


2. Rise of the cyborg

How to combine machine & human expertise

Big data & sophisticated algorithms have been shown to make some predictions that human minds cannot hope to match. Are humans set to become redundant in a world dominated by machines? The role for professional judgment in the future will be in areas where humans can complement machines, combining to achieve outcomes that surpass those achievable by either humans or machines independently.


3. A wise crowd or a mad herd?

How to leverage diverse thinking

In different situations teams have been shown to perform better than any of their individual members, while in other cases ‘group-think’ and herding can lead teams to making errors than none of their individual members would make alone. Teams (boards, investment committees, leadership teams, etc) sit at the apex of many decision-making processes, making effective group decision-making critical. How can these teams capture the good and avoid the bad aspects of group decision-making?


4. Polishing the crystal ball

How to see the future more clearly

Forecasts, predictions and expectations underpin many important investment decisions, and yet the evidence suggests that many of these types of predictions are notoriously inaccurate and systematically biased. Different biases apply in different contexts. How can we leverage decision-making research to make more reliable forecasts and predictions, and to identify where unforeseen risks and opportunities might lurk?


5. Can you be trusted?

How to build trust & influence other professionals

Making wise investment decisions will only get you so far if you are unable to convince clients, consultants, colleagues or transaction counterparties to help make your plan a reality. And the skills needed to influence these types of stakeholders are often quite different from the skills needed to make effective investment decisions. Without these influencing skills, frustrations can result: at lost client opportunities, at unaccepted proposals, and at the wasted time and resources used in pursuing them. How can insights from psychology and behavioural finance be applied to better influence these other professionals?

Popular behavioural finance workshop/conference topics

6. Like mixing oil & water?

How to combine innovative & financially disciplined decision-making

Without innovation, businesses can be at risk of disruption and long-term failure. But innovation often brings its own risks: costly transformations, projects and acquisitions that fail to deliver their expected benefits. There is a need to combine innovation and financial discipline. However, at both an individual and organizational level the types of thinking and behaving required for innovation and financial discipline can be quite different. How can these different types of thinking be effectively combined?


7. Behavioural fintech

How to combine behavioural finance & digital client engagement

Few would argue that across the investment landscape we need to help clients (or fund members) to make better investment choices. The traditional route is through education: teach people what they need to know, show them what they need to do, give them the tools, and then sit back and let them shine. This might work for some, but clearly it doesn’t work for many others. The reason is that the barriers to action for most are not rational, but behavioural. Behavioural barriers require behavioural solutions. Meanwhile, advances in the use of technology and big data are enabling us to better understand and influence client decisions. But while technology is part of the solution, it is also part of the problem. It is enabling a flood of information, most of which remains unopened and unread. How can we combine behavioural insights with technology and data to more effectively influence client decisions?


8. Not if, but when

How to prepare your clients for the next financial crisis

The global financial crisis was a difficult time for both financial advisers and their clients. Some clients were not just anxious about losing their wealth and having their financial security threatened, but were angry, and blamed their adviser for not having foreseen or avoided the fallout. For advisers, getting clients to follow their advice, or even to remain clients was sometimes challenging, as was maintaining a positive demeanor and mindset over this difficult period. The arrival of the next crisis might be hard to predict, but it is almost certain to happen at some time. Unfortunately, once a crisis has arrived it is too late to employ some potential strategies to influence client behaviour. What can advisers do now to prepare themselves and their clients for the next financial downturn?