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Investors and other financial decision makers are influenced by a range of psychological factors when making decisions. These include cognitive, emotional, neurological, perceptual and social factors.

As a result of known psychological factors we systematically make decisions that can lead to both substantial wealth creation or destruction. The impact of these decisions is calculated in billions of dollars per year.

Through Behavioural Finance, it is possible to better understand the often hidden influences on your own and others’ decision making as a means of enhancing wealth creation opportunities.

Behavioural Finance Australia (BFA) is a specialist in Behavioural Finance in the Australian market. It helps investors, financial advisers, super funds and other financial professionals to apply Behavioural Finance insights to improve financial outcomes.

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