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Simon Russell

BA (jur) BCom GDipApFin&Inv MApFin DFP GCertMgt

Simon is the founder and Director of Behavioural Finance Australia (BFA). At BFA he provides specialist behavioural finance training & consulting to fund managers, major super funds and other financial services professionals.


With qualifications in psychology and investments, and experience working with a broad range of professional investment teams and advisers, Simon is part psychologist and part investment professional. His services help his clients to apply insights about investment decision-making to tailor their investment processes and client engagement strategies.


Simon regularly speaks about the application of decision-making research at industry and academic conferences and is the author of two books on behavioural finance: “Applying Behavioural Finance in Australia" and "Cyborg".


Simon holds a Bachelor of Arts (Psychology) & Bachelor of Commerce (Finance) both from the University of Adelaide, a Graduate Diploma in Applied Finance & Investments from the Securities Institute of Australia, a Master of Applied Finance from Macquarie University, a Diploma of Financial Planning from MLC Advice Education and a Graduate Certificate in Management from the Australian Institute of Management.


Simon will help you translate behavioural insights into actionable strategies to improve returns, reduce risks and to help attract, retain and better influence clients.

110315_MLC342 Contact Simon ASFA conference

Sample presentation: ASFA Conference, Brisbane, 2015