Simon Russell
BA (jur) BCom GDipApFin&Inv MApFin DFP GCertMgt
Simon is the founder and Director of Behavioural Finance Australia (BFA). At BFA he provides specialist behavioural finance training & consulting. His services are designed to improve financial decision-making, communication and engagement. He mostly works with fund managers, major super funds, financial advisers and other financial services professionals.
Simon is at the forefront of how behavioural finance research can be applied to improve financial decisions and outcomes. His own research has demonstrated the efficacy of a number of relatively simple psychological strategies – such as how changing the order that investment returns are presented can help investors make better long-term decisions, how ‘anchors’ can impact perceptions about the value of financial advice, and how category labels and graph axes can influence investment choices and risk perceptions.
Simon is the author of four books on behavioural finance: "Behavioural Finance - A guide for listed equities teams", "Behavioural Finance - A guide for financial advisers", “Applying Behavioural Finance in Australia” and "Cyborg". He is a regular speaker on behavioural finance and financial decision-making at industry and academic conferences.
Simon holds a Bachelor of Arts (Psychology) & Bachelor of Commerce (Finance) both from the University of Adelaide, Graduate Diploma in Applied Finance & Investments from the Securities Institute of Australia, Master of Applied Finance from Macquarie University, Diploma of Financial Planning from MLC Advice Education and a Graduate Certificate in Management from the Australian Institute of Management.
Simon is at the forefront of how behavioural finance research can be applied to improve financial decisions and outcomes. His own research has demonstrated the efficacy of a number of relatively simple psychological strategies – such as how changing the order that investment returns are presented can help investors make better long-term decisions, how ‘anchors’ can impact perceptions about the value of financial advice, and how category labels and graph axes can influence investment choices and risk perceptions.
Simon is the author of four books on behavioural finance: "Behavioural Finance - A guide for listed equities teams", "Behavioural Finance - A guide for financial advisers", “Applying Behavioural Finance in Australia” and "Cyborg". He is a regular speaker on behavioural finance and financial decision-making at industry and academic conferences.
Simon holds a Bachelor of Arts (Psychology) & Bachelor of Commerce (Finance) both from the University of Adelaide, Graduate Diploma in Applied Finance & Investments from the Securities Institute of Australia, Master of Applied Finance from Macquarie University, Diploma of Financial Planning from MLC Advice Education and a Graduate Certificate in Management from the Australian Institute of Management.
These two interviews gives a flavour of some behavioural finance issues.
Short version (3 mins)
Longer version (20 mins)