Popular behavioural finance workshop/conference topics
Purpose
- To first raise awareness and to create a common understanding and language across super fund teams about behavioural finance concepts that are relevant for super fund member engagement.
- To then discuss strategies to address and to apply those insights.
What you get
- Interactive workshops conducted in-house, either face-to-face or digitally. They can be delivered around a boardroom table or as part of an offsite/conference.
- Content that is tailored for super fund teams and that has been refined and enhanced in response to feedback from dozens of super fund teams across Australia.
- A mix of research insights, fun thought exercises and practical applications.
What you don't get
- A discussion of 'biases' that are interesting but that aren't relevant for super fund member engagement. Let's not waste time on things you can't use.
- A dry lecture. The sessions are interactive - the best ones are where many people are contributing their questions, ideas, experiences, concerns, etc.
- Pop psychology that lacks a credible academic grounding. Let's not just make stuff up!
For all fund employees
5 x up to 2 hour tailored workshops
Price: $20k + GST + travel costs (if necessary)
Effective member engagement requires a fund-wide response. Therefore, it is important that each team recognises the role it can play.
For example:
- Leadership teams/trustee boards need to know how to identify initiatives that are most likely to improve member outcomes and to avoid allocating resources to those that sound plausible but that, because they are poorly aligned with member behaviours and decision-making, are likely to fail.
- Operations teams need to be able to identify and remove frictions and complexities in processes that can result in members failing to make the right decisions and failing to take the necessary actions to achieve their desired retirment outcomes.
- Technology teams need to enable effective member engagement by embedding nudges in well-designed digital interfaces.
- Data/analytics teams need to provide the data and analytics to support member engagement via effective personalisation, segmentation and experimentation.
- Legal/compliance/governance teams need to be able to find innovative ways to support member outcomes while satisfying relevant legal constraints.
What you get
An interactive workshop per team that is designed to enable each team to ...
- understand the key issues related to member psychology and behaviour that are particularly relevant for their team.
- identify the specific ways that their team can apply those insights to support member outcomes across their fund.
These strategies can then be collated in a summary report and shared across the fund to help ensure all teams are aligned in how they can work together to support member outcomes.
For engagement teams
1/2-day in-depth workshop
Price: $5k + GST + travel costs (if necessary)
Member engagement teams are typically already aware of some of the key issues that are relevant for member behaviour.
This session allows them to deep-dive into the relevant psychological research and to explore and identify the ways that it can be applied to improve their member engagement.
For example
- The psychological issues associated with how a piece of communication attracts attention and whether it is read. Therefore, how to increase 'cut-through' by reordering the way information is presented, by making sure key points capture attention, and by reducing perceived complexity.
- The mental shortcuts members are likely to apply when reading complex information and how it can lead them to draw different conclusions from what the author intended. Therefore, how to align with members' psychological machinery to help them to reach the right conclusions and to avoid common misunderstandings.
- How graphs, images, case studies and narratives can help, but how they can sometimes also hinder clarity and understanding. Therefore, how to best incorporate these elements into engagement materials.
- The subconscious cues that readers use to assess credibility and trustworthiness, and the extent to which they influence members' thoughts and actions. Therefore, how to build trust and credibility with members, to more effectively influence their decisions and actions.